What do the labels on reviews mean?
Short answer
Labels show how a review was collected: organic (written without an invitation), invited by the business, or a verified order. Other labels show incentives or a possible conflict of interest.
How the review was collected
- Organic review. Written without an invitation from the business. Anyone with a real experience can write one.
- Invited review. Written after an invitation sent by the business, for example after an order.
Businesses can only invite through their full order list, so they can't pick only happy customers. The business page shows what share of its customers it invites.
How the experience was checked
- Verified order. The business invited the reviewer after a real order, so the review is linked to that order.
- Purchase proven. The reviewer showed us proof, such as a receipt, when a moderator asked.
- Email confirmed. The reviewer confirmed their email address.
You can filter a business's reviews by type, for example to see only verified or only organic reviews.
Other labels
- Received an incentive. The reviewer got something for the review, such as a coupon, a discount or a free product, and told us. Businesses aren't allowed to offer this on OKReviews.
- Possible conflict of interest. The review may come from someone connected to the business or a competitor. It is shown, but not counted in the TrustScore.
- Updated. The reviewer changed their review. A change of rating is shown, for example "Updated from 2★ to 4★".
- Replied to by the business. The business answered publicly.
Learn more in How does OKReviews stay neutral?